A B O U T

Papidú is a jewelery that has 42 years in the market and a trajectory, giving the right confidence to the target. Representing 8 international brands, Papidú is the umbrella brand and have international brands recognized as Chopard and Fendi. The strategy seeks to differentiate from the competition through a modern image, current and trendy, and give the brand personality that redefines what is Papidú in the current market, linking the personality of the brand with "royalty": with the archetype of a powerful woman who is surrounded by jewels.


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