A B O U T
“Bass” is a leading brand in the market of imported shoes and accessories, its main attribute is its quality and comfort. The solution consisted in the "style tribes", to show the products to different consumer personalities and thus achieve connection with a young audience. The aim was to create closeness to the product, remember the attributes of the brand and generate community through a modern and refreshed vision of the brand.
Photography: Eva Zelenkova
Models: Anika González, Rita Murga and Arturo Zimeri
Makeup and Hair: Social Statement Salon
Models: Anika González, Rita Murga and Arturo Zimeri
Makeup and Hair: Social Statement Salon
