A B O U T
Today consumers demand reliable, transparent brands. The communication must allow the ingredients and their way of working to be known, so these products should take into account dermatology and sustainability beyond aesthetics. Mary Kay seeks to be an intelligent and inclusive brand for guatemalan women, to demonstrate the qualities of the products and the importance of skin care. Show the true businesswomen, give strength to the "female empowerment" by showing the women behind the brand.
