A B O U T
Dana & Callena is positioned as formal and elegant jewelry, aimed at adult women who know and look for pieces of the best quality. The brand focus on feelings and moments when the jewels accompany the women who wear them. This will allow differentiating from the competition. Dana & Callena does not look for fashion or trends, it seeks to represent luxury.
Cover a classic and timeless market. Position the brand under an elegant, luxurious and aspirational archetype. Differentiate this personality from the competition. Sell the feeling and emotion of "being", share, celebrate. It is not the focus on the jewelry but in the magical moments of life. "The thrill of celebrating, of sharing."
Cover a classic and timeless market. Position the brand under an elegant, luxurious and aspirational archetype. Differentiate this personality from the competition. Sell the feeling and emotion of "being", share, celebrate. It is not the focus on the jewelry but in the magical moments of life. "The thrill of celebrating, of sharing."
